Packaging Design by Luigi Mazzei

Luigi Mazzei Creates The Cervinago Rosso Packaging Design

Luigi Mazzei, the architect of the highlighted project Cervinago Rosso by Luigi Mazzei points out, In the early 1940s, a cinematographic current called "noir" took hold. The main protagonist turned out to be a dark lady, seductive and elegant, wearing dark clothes. The identity represented with the label design is inspired by Billy Wilder’s film "Double Indemnity". Label’s background and typeface lettering of Cervinago recalls the hidden content of the bottle and the dark lady's lipstick. Geographical production area prevails in the other typefaces. Infographics on the back label highlight the main features of the bottle. .

Packaging Design by Luigi Mazzei Images:


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